1st place Media Relations Research Campaign for Nonni's THINaddictives: a client of Hill+Knowlton Strategies.
For PRAD 562: Media Relations with Matt Ragas students were divided into teams and developed a media relations campaign for Nonni’s THINaddictives, one of H+K’s most important clients. The final project included media coverage research, a media contact list, a journalist dossier with Q&A guide, and a team presentation highlighting the campaign's ideas followed by questions from the judges. Professionals from H+K provided feedback and selected us as the winning team.
In Introduction to Public Relations, students were divided into teams and developed a case study for Arthur W. Page Society's competition. Our team chose Target and its decision to remove gendered signage from its stores. This case study was selected as top three in the class and submitted to the Arthur W. Page Society. Produced Autumn 2015 | PRAD 555: Introduction to Public Relations | Professor Rajul Jain.
Slam Dunk for Diabetes is a nonprofit organization where kids with diabetes go to have fun and learn how to manage their disease. In our Research Methods class, we developed a research report for this client and presented recommendations based on what our research revealed. Produced Winter 2015 | PRAD 585: Research Methods | Professor Juliet Stantz.
The media play a central role in informing the public and allowing them to discover, research, and share information about brands and products. This media coverage analysis examines recent media coverage of the client using the Crimson Hexagon media monitoring platform. Produced Winter 2016 | PRAD 562: Media Relations | Professor Matt Ragas