"It’s none of their business that you have to learn to write. Let them think you were born that way."
– Ernest Hemingway
When you are seeking publicity and media presence, you need to "pitch" your story. The best pitches are short, concise and get to the point quickly. They offer something newsworthy and demonstrate an understanding of the journalist's audience.
Produced Spring 2016 | PRAD 515: Writing for Public Relations | Professor Jill Stewart.
Press releases are a vital tool to successfully promote a brand. As more and more businesses strive to master the power of social media, the press release - a familiar marketing tool- has gained fresh purpose.
Produced Spring 2016 | PRAD 515: Writing for Public Relations | Professor Jill Stewart.
In Leadership 2.0 with Ron Culp, I had the pleasure to interview journalist and news anchor, Bill Kurtis and create my own Let Go and Lead profile. The information included in this document was obtained through an in-person interview with Mr. Kurtis and focused on The Page Principles developed by the Arthur W. Page Society.
Produced Spring 2015 | PRAD 595: Leadership 2.0 | Professor Ron Culp.
Eric Dezenhall has spent years studying effective crisis management challenging conventional theories. Love him or not, every crisis manager needs to pursue vigilant thinking considering a range of approaches including Dezenhall's. In this essay, I analyze the author's philosophy and discuss my overall book perspective.
Produced Spring 2016 | PRAD 540: Crisis Communication Management | Professor Jim Motzer.